What We Do
Four pillars of opportunity.
More than an agency — Upright City builds careers and creates business. Each engagement combines representation with commercial intelligence and strategic foresight.
Representation
Professional advocacy and protection across an athlete or talent's full career arc.
- Contract negotiations
- Career guidance & planning
- Strategic positioning
- Professional protection
- Athlete and talent advocacy
Commercial Partnerships
Revenue-generating collaborations between talent and brands with long-term value.
- Sponsorship deals
- Brand collaborations
- Endorsements
- Campaign partnerships
- Revenue-sharing models
Business Development
We don't only manage careers — we create new business and projects.
- Opportunity creation
- Strategic growth planning
- New project development
- Brand expansion
- Media & market development
- Commercial roadmap design
Advisory for Women's Football
Specialist counsel for clubs, federations, and women's football stakeholders.
- Club advisory
- Women's team growth strategy
- Market insight
- Commercial positioning
- Cross-border opportunities
- Strategic guidance